CASE STUDIES

This section provides a database of well-known business examples for you to call upon when you need to illustrate an idea or concept


Standards/platforms
A sub-optimal standard persisting Qwerty keyboard
Winning a standards war VHS vs Betamax
Closed vs Open platform Mac vs Windows vs Linux

Growth routes
Adding services to products GE/IBM


Unbundling of distribution and content Newspapers, Telcos, TC channel


Business models
Razor/blade model HP/Gilette/U-Haul




start-up strategy
Solving chicken & Egg Facebook
Free penetration them commercialise Google/Twitter/Facebook
Free-mium FT/Dropbox/Survey Monkey
Outsource everything Threadless
Beg, Borrow and Steal key IP Microsoft and MSDos





Competitive strategy
Bundling as a competitive weapon Microsoft Windows and Internet Explorer vs Netscape
Locking up capacity Apple iPod buying up hard drive capacity

Analogies from outside business

Lego bricks
Spread of an infectious disease
Evolution