bullseye.jpgA Start-up Business Plan






Your recommendation: Invest in this plan


What is the opportunity?

  • What is the purpose of our venture?
  • What is our product/service?
  • Who is our target customer?
    • How big is our potential market?
    • What trends are in our favour? What tailwind?
    • Is the new business structurally attractive?
  • Why will this customer buy from us?
    • What will we price the product at?
  • Who are the current competitors? What are their strengths and weaknesses? How will they respond to our start-up?
  • How will we sell/route-to-market?
  • How can we defend our competitive edge in the long term?

Do we have the right team?

  • What does our venture need to be very good at?
  • What relevent experience does our venture team have?
  • What skills will we need to recruit?

What is our implementation plan?

  • What are the principle assumptions in the business plan?
  • How are we going to test these assumptions cheaply and quickly?
  • What are the other options when Plan A doesn't work?
  • What are the greatest risks?
  • What results are we going to achieve in the next 6 months?

What are the financials of our venture?

  • What are the key drivers of our business economics?
  • What is our cashflow projection?
  • When does our business breakeven?
  • Is it attractive for an investor:
    • How are you going to fund this venture?
    • How is the investors money going to be spent?
    • How could an investor exit?